on the right: Priz's Logo, Priz Website, UX UI Project. On the right: Screen from new Priz's website
on the right: Priz's Logo, Priz Website, UX UI Project. On the right: Screen from new Priz's website
on the right: Priz's Logo, Priz Website, UX UI Project. On the right: Screen from new Priz's website

About

About

Priz is a popsicle company.
The primary goal of this project was to enhance the website users' shopping experience.
The changes made to the website resulted in 100% growth in sales via the website.

Role: UX/UI Designer and Researcher

Method - Design Thinking

Method - Design Thinking

Empathize

Empathize

Empathize

Define

Define

Define

Ideate

Ideate

Ideate

Prototype

Prototype

Prototype

Test

Test

Test

Main Challenge

Main Challenge

Many users were leaving the website without buying
or calling the store to order via phone.

Old Hompage:

Old Hompage:

Old Priz's website hompage: Made from blocks with images.
Old Priz's website hompage: Made from blocks with images.
Old Priz's website hompage: Made from blocks with images.

Old Product View:

Old Product View:

Old ordering system from left to right. Choose set with odd numbers, choose type of set, choose flavors and confirm.
Old ordering system from left to right. Choose set with odd numbers, choose type of set, choose flavors and confirm.
Old ordering system from left to right. Choose set with odd numbers, choose type of set, choose flavors and confirm.

Wireframing & Prototyping

Wireframing & Prototyping

After trying some ideas with wireframes, I created a step-by-step prototype that walks you through the different options with as little distractions as possible.

Testing & Insights

Testing & Insights

I tested the prototype with potential users of all ages to see if they're seccesfully navigating the flow.

My testing gave me a few insights:

  1. Too much scrolling can confuse some users.

  2. When choosing flavors, the horizontal scrolling takes too much time to browse.

New Design

New Design

Results

Results

Website sales increased by 100% compared to the same time the previous year.

© Johnathan Hollins, 2023