Many users were leaving the website without buying
or calling the store to order via phone.
After trying some ideas with wireframes, I created a step-by-step prototype that walks you through the different options with as little distractions as possible.
I tested the prototype with potential users of all ages to see if they're seccesfully navigating the flow.
My testing gave me a few insights:
Too much scrolling can confuse some users.
When choosing flavors, the horizontal scrolling takes too much time to browse.
Website sales increased by 100% compared to the same time the previous year.