on the right: Priz's Logo, Priz Website, UX UI Project. On the right: Screen from new Priz's website
on the right: Priz's Logo, Priz Website, UX UI Project. On the right: Screen from new Priz's website
on the right: Priz's Logo, Priz Website, UX UI Project. On the right: Screen from new Priz's website

Priz Web Store

Priz Web Store

Priz Web Store

Priz is a fruit popsicle company.
The primary goal of this project was to enhance users' shopping experience.
This project resulted in 100% growth in sales via the website.

Priz is a fruit popsicle company.
The primary goal of this project was to enhance users' shopping experience.
This project resulted in 100% growth in sales via the website.

Priz is a fruit popsicle company.
The primary goal of this project was to enhance users' shopping experience.
This project resulted in 100% growth in sales via the website.

Client

Client

Client

Priz Popcicles

Priz Popcicles

Priz Popcicles

Role

Role

Lead UX/UI Designer

Lead UX/UI Designer

Year

Year

2023

2023

Main Challenge

Main Challenge

Many users were bouncing off the website and calling the store to order via phone, or not ordering at all.

Many users were bouncing off the website and calling the store to order via phone, or not ordering at all.

Old Priz's website hompage: Made from blocks with images.
Old Priz's website hompage: Made from blocks with images.
Old Priz's website hompage: Made from blocks with images.

Old Homepage

Old Homepage

Old Homepage

Old ordering system from left to right. Choose set with odd numbers, choose type of set, choose flavors and confirm.
Old ordering system from left to right. Choose set with odd numbers, choose type of set, choose flavors and confirm.
Old ordering system from left to right. Choose set with odd numbers, choose type of set, choose flavors and confirm.

Initial shopping trip

Initial shopping trip