Arbox is all-in-one business management software for small businesses, mainly focused on the health & fitness industry.
The gym I'm going to uses their services and for this personal project, I wanted to explore features that can further improve user engagement and experience.
Role: UX/UI Designer
Tools Used: Figma
Make users visit the app more often and connect with the businesses using Arbox services.
Research methods:
Market research - I read about these types of services, and compared other apps and what they offer to Arbox services
I interviewed a business owner who uses Arbox and his employees.
A survey was created and sent to users of the app in a local gym.
Findings:
87.5% of the participants in the survey would like to have other health information such as steps made and weight loss shown in the app (as long as it stays private).
Gamifying the app can help the overall user experience.
67.5% of the participants would love some sort of social feed and interaction between people.
I decided to pick only 2 options so the project would be more focused and feasible.
the options chosen were:
integration of personal health data\
Digital reward system
Wireframes were then created to give an idea of the layouts
The old feed page was bare with little information about you, but it lacked other info such as future workout info. The new feed page offers a clear overview of the user's health data, score, future schedule and an option to schedule a new session quickly.,
To 'gamify' the app a score system was added, so the users engage more with each other and compete to achieve goals. In addition, Challenges were created as a way to achieve points an up the user's score. and
There are three types of challenges:
General Challenge - a pre-made challenge that fits the type of business.
Business Challenge (in the example: Gym Challenge) - Created by the business owner to fit the specific business need
User's Made Challenge - Created by the user, but gives fewer points.
This project was a fun project to work on. It taught me a lot about how to properly do UX work with no stress, and how to organize a project. There are many more improvements to be made such as Rewards and Medals to show other friends. A social feed to share news and achievements and many more features.